Selling online in South Africa has never been easier, but choosing the right platform matters. Here is how Shopify compares with a custom-built store, and how to pick the right one for your business.
Why most stores should start on Shopify
- Fast to launch: a complete store in a few weeks.
- Hosting, security and checkout are handled for you.
- Works with local payment gateways such as PayFast, Yoco and Paystack.
- Thousands of apps for reviews, upsells, loyalty and more.
- Easy for you and your team to manage products and orders.
When a custom store makes sense
A custom store, built with Next.js and a headless commerce back end, makes sense when you need something Shopify cannot do well: complex product configurators, B2B pricing, marketplace features or deep integration with your own systems. It costs more upfront but gives you complete control.
Costs compared
A professionally set up Shopify store with us starts at R6 500, plus Shopify’s monthly plan. A custom store is closer to a web app project, starting from R30 000.
Payments and shipping in South Africa
Whichever platform you choose, make sure customers can pay with local cards and Instant EFT, and that shipping rates are clear at checkout. We set up local gateways and courier rates as part of every store.
Our recommendation
Start on Shopify unless you have a clear reason not to. It gets you selling quickly with low risk. If you outgrow it, your products, customers and brand move with you.
Related service
Shopify Stores
Online stores set up to sell, with local payments and shipping.
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